Skin Culture · Phase 1 · Reference Document

Shoot Outcomes
and Creative References.

Creative director portfolio, shoot day output summary, and format references for each content type the campaign will produce.

1Shoot day
6Formats
15+Cuts
15+Photographs
Creative Director

Yemi Oyato · Producer and Creative Director

Lead producer on the Skin Culture shoot. Portfolio shows the range and quality of her production work.

Showreel and Portfolio · Yemi Oyato

Full production portfolio. Click to view on Pitch.

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What One Shoot Day Produces

Six formats from one day.

Every format below feeds a different part of the 90-day campaign. References for each follow in the sections below.

01
Brand film
3-5 min cinematic short. The anchor piece.
02
15+ short-form cuts
Platform-optimised for TikTok and Instagram.
03
15+ hero photographs
Product and lifestyle. Press, web and print-ready.
04
BTS footage
Organic, natural. Feeds the campaign alongside the film.
05
Ritual documentation
Six-day cycle across three skin tones. Separate session.
06
Blog-to-carousel posts
Existing website blog content repurposed. No new edit.
Format Reference · Brand Film

Brand film examples

Reference examples showing the production quality and format the Skin Culture brand film will match.

Instagram · Brand film reels2 examples
Instagram Reel
Brand film reference 1
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Instagram Reel
Brand film reference 2
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Format Reference · Creator Content

Creator and short-form content

The format creator partnerships will produce across the campaign. Five TikTok references and one Instagram platform example.

TikTok · Creator content5 references
TikTok
Creator reference 1
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TikTok
Creator reference 2
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TikTok
Creator reference 3
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TikTok
Creator reference 4
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TikTok
Creator reference 5
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Instagram · Creator content1 platform example
Instagram
Creator reference · Instagram format
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Format Reference · Product Imagery and Video

Product photography and video

References for the product stills and short-form product videos the shoot will produce.

Instagram · Product imagery and reels3 examples
Instagram · Still
Product photography reference
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Instagram Reel
Product video reference 1
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Instagram Reel
Product video reference 2
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Format Reference · Blog-to-Carousel Posts

Carousel posts from blog content

Existing Skin Culture blog content repurposed as branded Instagram carousels. No new edit required. References below show the format.

Instagram · Carousel posts3 examples
Instagram · Carousel
Carousel reference 1
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Instagram · Carousel
Carousel reference 2
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Instagram · Carousel
Carousel reference 3
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